Webmasters
The old adage "Build it and they will come" is far from
true. With over 1,000,000,000 pages on the internet today, it is
hard to stand out from the pack. For your site to succeed, it needs
to be carefully planned, well promoted and well presented.
Firstly, don't use frames. A lot of the search engines do not
like them or do not read in your site properly if you do use frames.
If you must use frames, make a couple of pages that do not have frames
to use when you submit to the search engines, if you cannot be found, no-one
will come.
Build your site, try to use a fair amount of words in the body of your
lead in pages, but try to keep them honed on the topic of your web site
and what it stands for. META TAGs play an important part also, do
not try repeating keywords or tricking the search engines, they can usually
tell you are doing this and it will effect your ranking at the search engines.
META TAGs are read in by most of the major search engines on the internet,
once your page is submitted, they will spider your page. This basically
means they will take a copy of your web page and store it at their site.
Your META TAGs will form your Title, Description and influence which keywords
your site is found under. AMeta can read
and write META TAGs directly to HTML files.
Once your site is built you will need a tool such as SubmitWolf,
it can submit your site to the search engines and also check to see where
you rank on any given keyword. I have tried most of the submission
tools and SubmitWolf is by far the best. Submit your site to as many
search engines and link lists as you can. This can help, as some
engines judge where your site ranks by how many other sites have links
to it. It will take between 4-6 weeks for the search engines to have
you listed. After submitting to the automatic engines in SubmitWolf,
go to Yahoo (http://www.yahoo.com) and
DMoz (Open Directory http://www.dmoz.org). Explore
their sites, look for the categories that you would go to if you were looking
for your product. Submit to these categories. These two sites
add each site manually, they are two big hit spinners if you manage to
get listed there. To give you an idea, Alta Vista has over 110,000,000
pages listed, while Yahoo only has 750,000. (Yahoo now charge $299+ per year for a listing)
You will also want a website ranking program to keep an eye on the search engines to see where you rank. WebPosition is one of the best.
Once the search engines have listed your site, use the Search Engine
Ranking feature in SubmitWolf to check where your
site ranks under the keywords that you feel are most important to your
site. If you do not rank well. Which I would consider to be
not in the top 30, take a look at the top 10 site that appeared at each
engine you ranked badly. Note the pages content, how many words,
how many pictures, what the text on each page related to. Find the
links that made them come up first. Then incorporate these ideas
into your page. You may have to make more than one promotional page
to focus on each engine separately.
Be careful not to spam the major engines, if you do, they may ban your
site from their database. This would be a disaster. Note that
the search engines will take up to 6 weeks for the search engines to update
your listing. It will take time to build a top ranking site, but
the rewards can be immense.
Create an email list of customers and allow people to sign up at your site so that you can keep bringing them back to your site to buy from you. You can use a program like BMail to manage your list and send out your emails. It is important to entice visitors to give you their email and bring them back, a very low percentage of visitors will buy from your site on the first visit. Don't buy lists or harvest emails from the internet, it is the quickest way to have your site Black Listed.
Once you have built up at least a little traffic, search around for
a few sites that have products or services that compliment or are in line
with your products and services. Approach maybe 2-5 sites, asking
for them to link to you and offer them a link on your site in exchange.
Check the sites for presentation, and look for counters. There is
no point in swapping links with a site that gets 1 hit a month.
A couple of good reciprocal links can help increase your traffic immensely
and it brings quality customers who are looking for your type of product
or service. Don't forget that it works both ways, give your best
links to sites that send you the best traffic, if you don't they may take
your link down because you are not sending them any traffic. You can also create a link page called a Reciprocal Link Page where sites that link to you on their link pages can be listed. A program to manage the links and check that these sites still link back to you like ALink is handy.
Then, once you have built up some real traffic at your site, earn some real
revenue with ValueClick they
pay up to 12 to 25 cents per click through and they have really looked after the webmasters
that are in their program. They will take your site if you have 15,000 hits per
month or more. This really is a good, hastle free way of generating money from
your traffic. Information Packaging also runs an affilaite program that pays 25% of sales from a link on your site.
Click here for more.
Now that spam is banned in the US and many other countries are following
suit, a new method of email promotion has emerged. Auto responding
Classified scripts such as the one used by this site can be used to legally
send confirmation emails to each person posting an ad to your site.
Which can be thousands upon thousands of people per month, you don't need
to find new emails, the customers look for you. By also listing yourself
in programs such as Classify PRO and Becanada's
Classified Submission Program, you will instantly have thousands of potential
customers, reading your customized emails. You can get the advanced
script that is used here on AdAnAd.
Click Here to Check it Out
Classified Ad sites such as this one can help you to expose your product
to millions of internet customers. Manually it would take days to
submit to 300-400 classified sites, Classify PRO
by Trellian can do it in 10 minutes. This is an absolutely must have
for any internet marketer.
For
more ways to build traffic to your site, check out this
site
www.bblmedia.com.
Keeping your links up to date and ensuring that no bad links are present
need not be a worry any longer, SiteMapper can check all links and images
on your site to ensure that there are no missing images or dead links.
No need to spend days checking your site to make sure that all the links
are OK.